Nina Perez Multidisciplinary Designer & Art Director

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Los Angeles, California

CB2 | Crate & Barrel

Web Design · Ecommerce

During my time at CB2 I worked as an Interactive Designer on the Ecommerce Design team alongside my manager, Heejin Kim and senior Interactive Designer, Josh Smith to develop, design and continually evolve the content and viewing experience of this award-winning website. All the work presented here was done in continual collaboration with them as well as cross-functional partners in marketing, UX, and merchandising. The unifying goal of these projects and across the CB2 site was to not only promote sales and push product, but to offer the customer an inspiring shopping experience to showcase the unique, design-forward approach of CB2 as a brand and the lasting, durable quality of its products.

01.

Kravitz Design x CB2 Landing Page

OVERVIEW:

As a team, we were tasked to design a compelling landing page experience to highlight the second Lenny Kravitz x CB2 collection. Through a dynamic combination of video, animation, and imagery, this page offers an integrated, tasteful combination of both inspirational and directly shoppable content. Given that this collaboration was also heavily focused on houseware with limited furniture pieces, there was also careful and specific focus on the mobile layout and responsiveness of the content— given that lower priced items see a significantly higer conversion rate on mobile devices.

02.

Upholstery Guide

OVERVIEW:

The upholstery guide was designed and developed to highlight the vast, high-quality fabrics available for both in-stock items and custom-upholstery. Furthermore, the goal was to demonstrate the support CB2 offers through it’s Design Services program, which offers free appointments with interior designers for custom projects. This page was launched in conjuction with a site-wide, semi-annual upholstery sale, that further tied in a strategic re-design of product page content, to further support conversion. This meant developing hundreds of custom designed infographics and short-form video content for all top-selling upholstery products. Examples of this content are feaured bellow:

The Fitz Green Velvet Sofa

03.

Designer Collective

OVERVIEW:

CB2 offers a wide range of products designed in direct collaboration with independant, contemporary designers like Kara Mann and Ross Cassidy as well as within the collections and archives of design legends like Bill Curry and Paul McCobb. This assortment is not just a point of pride, but also something that is completely unique to CB2 as a brand— a standout point among its competitors. This landing page was designed to showcase the wide range of designers that work with CB2, their processes and insights specific to them as designers, and the beautiful products available for purchase. This type of content allows CB2 to connect with its design conscious and informed customer-base, while demostrating their values as a company.

Alongside the overarching Designer Collective landing page, designer-specific pages were created with integrated content to further tell the story of each designer and thier respective collections. Examples are linked here:

01. Ross Cassidy Landing Page

02. Farrah Sit Landing Page

03. Evan Jerry Landing Page

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